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This website serendipitystablessite.com had the following on the homepage, "Where Horse and Rider become one." Our analyzers analyzed that the webpage said " Sultan and Mary at their first show." The Website also stated " At Serendipity Stables we strive to create happy, harmonious partnerships between horse and rider. Is available to horses of all ages, breeds, and levels from starting undersaddle to fine tuning upper level movements. We create happy athletes through consistent, patient, thoughtful care tailored to the individual horses physical and psychological needs. Artwork by Emily McIntosh - www." The website's header had dressage as the most important search term. It was followed by horse training, dressage training, and Emily McIntosh which isn't as highly ranked as dressage. The next words they used was horse riding instruction. riding lessons was also included but could not be viewed by search crawlers.